BIG BRANDS NEED BIG PERFORMANCE MARKETING
We know the best performance marketing programmes flow from true partnerships with our advertisers that allow us to learn how to think like you and deliver the results you want. Beyond that, we understand that big brands expect more than delivery by numbers from their network.
Yes, it’s important to get the basics right, but we encourage and train our people to think creatively about their programmes. Our goal is drive revenue right off the page, but also to capitalise on the investments you make in other advertising channels by looking for opportunities to provide your customers with a true multi-channel experience.
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Where a business, brand or organisation utilises third-party websites to drive sales back to their own, GDPR presents quite the obstacle. Under GDPR the traditional approach to affiliate marketing may well have to be re-evaluated. Where previously, data processing and… Read more
Many organisations are using Artificial Intelligence (AI) to crunch through huge data systems so that they can discover new, more effective, business performance. However, very few organisations across the world are leveraging AI at the creation stage and applying cognitive… Read more
Being part of a start-up business is fun! You are breaking ground as you go, which is challenging, frustrating, all consuming and immensely rewarding. However, the chances of becoming the next Snapchat are slim. What 99% of start-up businesses need… Read more