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14th November

Channel attribution isn’t great for Affiliates (NMA)

It’s interesting and not unexpected to see large brands like as Virgin Atlantic exploring multi-channel attribution as a viable means of evaluating and rewarding marketing streams…
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14th November

Theories of Evolution (NMA)

As brands use attribution models to reward sales generation, affiliates could be facing big changes to the way they operate. Industry heads discuss how they see the sector developing….
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14th November

Special Report – Affiliate Marketing (Brand Republic)

Affiliate marketing has grown up. It might sound like a strange statement to make, but over the last 12 months the industry has changed considerably and many large brands have come to view their affiliate programmes as…
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