Lee Stuart, Moss Bros

“We have been working with Webgains for several years now and our relationship with them continues to grow year on year.
Read the rest of this entry

Octopus Travel partners exclusively with Webgains

Octopus Travel, a leading international online hotel retailer, has chosen international affiliate network, Webgains, as their exclusive partner to deliver their affiliate campaign to the European and USA markets.
Read the rest of this entry

iStockphoto Partners With Webgains

Webgains today announced it has been selected by iStockphoto, one of the world’s top stock imagery and multimedia agencies, to expand the reach of its affiliate network in the UK, USA, France, Spain, Germany and Ireland.
Read the rest of this entry

Is channel attribution good for affiliates?

The jury’s still out as to whether multichannel attribution will benefit affiliates in the long run.

It’s interesting – though not unexpected – to see large brands like Virgin Atlantic, exploring multichannel attribution as a viable means of evaluating and rewarding the different marketing streams.
Read the rest of this entry

How you can benefit from behavioural retargeting

With the emergence of behavioural retargeting and its reliance on impression cookies, how can this form of digital marketing improve performance for publishers?

A few years ago, impression cookies were commonplace: many a sale was tracked as a result of customers ‘viewing’ ads and publishers were rewarded for the sale. This resulted in abuse by some members of the affiliate community and ultimately, impression cookies were essentially outlawed in the UK.
Read the rest of this entry

Creative Affiliate Recruitment

How do you find the right affiliates and build great relationships with them?

Affiliate recruitment is arguably the most important part of an effective affiliate programme. It is also the most challenging, particularly in the current climate.
Read the rest of this entry

Channel attribution isn’t great for Affiliates (NMA)

It’s interesting and not unexpected to see large brands like as Virgin Atlantic exploring multi-channel attribution as a viable means of evaluating and rewarding marketing streams…
Read article

Theories of Evolution (NMA)

As brands use attribution models to reward sales generation, affiliates could be facing big changes to the way they operate. Industry heads discuss how they see the sector developing….
Read article

Special Report – Affiliate Marketing (Brand Republic)

Affiliate marketing has grown up. It might sound like a strange statement to make, but over the last 12 months the industry has changed considerably and many large brands have come to view their affiliate programmes as…
Read article

Steve Yates, Online Marketing Manager, TheGiftExperience.co.uk

“We started working with Webgains in late 2005, we were attracted by the market-leading features and fantastic technology they were able to offer.
Read the rest of this entry