With over 40% of the population owning a smartphone, mobile-targeted solutions are an intrinsic part of what we do. We have publishers at the forefront of mobile marketing with strategies covering everything from mobile display and mobile remarketing to cohesive ‘second-screen’ technologies. Meanwhile a whole range of publishers are using mobile to drive footfall into stores, bridging the online-offline divide.
As with any campaign, data is the key to success. We have a selection of mobile-specific reports to help advertisers and publishers optimise mobile campaigns. These cover everything from platform to browser and allow you to see exactly how your program or campaign is performing across different devices.